If you are doing Digital Marketing with us, you will likely be receiving regular weekly or monthly reports, depending on the product you are signed up for.
Metrics are simply just a standard of measurement, and by knowing what each one means, and which are important to you, is essential for you to understand how your campaign is performing.
When you receive our reports by email, you will also get a link to book a call with your account manager if you have any questions. You can also book a call anytime from the Members Area.
Here is a summary of key metrics you may see in our reports, and what they mean:
|Impressions: The number of times your ad is displayed, whether it is clicked or not. The same ad may been seen several times per user.|
|Pageview: Also known as Landing Page View (LPV) this is a single web page being loaded.|
|CPA: Cost-per-acquisition (CPA), also known as cost per action, is the cost or acquire a customer, sale or specific action as per your marketing goals.|
|Reach: The number of people who received an impression. Reach would generally be less than impressions.|
|Bounce Rate: The percentage of sessions with only one Pageview.|
|ROAS: Return-on-ad-spend (ROAS) is the measure of how much revenue your campaign generates compared to its cost.|
|Conversions: The measure of how many actions or acquisitions were completed based in your goals.|
|CPM: Cost-per-measure (CPM) typically refers to the cost per 1000 impressions.|
|CPC: Cost-per-click (CPC) is the measure of what each click is costing you.|
|CTR: Click-through-rate (CTR) shows the efficiency of an ad, in the percentage of clicks to impressions.|
|Engagement: A measure of the level of engagement. On Facebook this would be likes, clicks, shares, and comments.|
|Frequency: The number of times your ad is show (on average) to a user.|
|User: A person on your website. A unique user would only be counted once within selected time period.|
|Session: A person’s interaction with a website over a specific period of time. A new traffic source or browser is counted as a new session.|