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Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with tracking parameters added to them needed for Digital Marketing. Here are the URL shortening services we’ve been using lately. Goo.gl is a simple and reliable URL shortener by our friends at Google. You can save links and history to your Google account. Bit.ly is one of the most popular services with a cute user interface