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Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered.  These days, having an Instagram page for your business can be just as - or more - important than having a website! We know we need Instagram, but what exactly is engagement? If your followers are liking, commenting, viewing, saving and sharing your content, this is a form of engagement. It proves to Instagram (and you) that your followers have an interest in your content and that Instagram should keep showing them your stuff.  Since Instagram removed the number of

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the glory days when 100% of your fans were seeing your posts. Already this year we’ve had reports of a drop in Group engagement, and it’s clear that Facebook is moving

One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are new features - combined, they can make you feel more confused than ever. But overall, the changes are improvements as Facebook integrated the what was once known as Power Editor, into

Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to share your message. Growing your Instagram profile is not only about posting nice pictures. There are other factors to consider if you want to make your account explode. Here are 6 best practices to make your account grow organically. Upgrade your account to a business account Convert your profile to a

LinkedIn is touted as the social media platform for professionals and true to that statement, it has played a huge role in connecting millions of professionals to employers, business partners, and clients in the years that it has been in existence. Started in 2003, LinkedIn has grown to be the fourth most used social network in the US. Besides being a social platform for professionals, LinkedIn is also a powerful marketing tool that can launch your business to new heights if used correctly. In this article, I am going to walk through a few best practice tips you can use

When it comes to WordPress hosting, you really do get what you pay for. I’m often called upon to help when things go wrong, like when the site goes down, becomes unresponsive or slow to load. Sometimes it’s been hacked. The most common I see is SQL injection which corrupts the database and makes it almost impossible to recover without a complete rebuild. More often than not, the WordPress installation simply hasn’t been maintained, plugins need updating and there’s no backup, or if there is, it’s on the same server as the installation and probably also corrupt. WordPress is the number one

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from businesses, brands and publishers. Firstly, this isn’t anything new. Over the past few years, we’ve seen the organic reach of posts from our Business Pages get lower and lower. As a result, we can’t rely on people seeing our content for free, and we’ve started spending on boosting our content to get it back into the feed. However, we’ve

In our effort to make a sale, it can be easy to over-cook the message when writing copy for online advertisements. Facebook has a number of Ad Formats, each with different options when it comes to how much text you can include. Google just introduced Expanded Text Ads, which gives advertisers twice as much room for copy than ever before. The best advice you can get when writing Ad Copy has been around much longer than Advertising, or what we call Digital Marketing today: Keep it simple. Just like you, your audience don’t always read everything they see, instead, they scan

Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with tracking parameters added to them needed for Digital Marketing. Here are the URL shortening services we’ve been using lately. Goo.gl is a simple and reliable URL shortener by our friends at Google. You can save links and history to your Google account. Bit.ly is one of the most popular services with a cute user interface