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One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are new features - combined, they can make you feel more confused than ever. But overall, the changes are improvements as Facebook integrated the what was once known as Power Editor, into

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from businesses, brands and publishers. Firstly, this isn’t anything new. Over the past few years, we’ve seen the organic reach of posts from our Business Pages get lower and lower. As a result, we can’t rely on people seeing our content for free, and we’ve started spending on boosting our content to get it back into the feed. However, we’ve